​​Building scalable analytics solutions that transform complex data into measurable business growth.

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​With 12+ years of experience, I help organizations design modern analytics solutions that improve visibility, optimize performance, and support smarter business decisions. My expertise spans business intelligence, analytics engineering, marketing analytics, and data strategy across e-commerce, manufacturing, and SaaS.

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Professional Experience

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Senior Analytics Manager

Blueprint | Feb 2025 – Present | Remote

Built the company's analytics infrastructure from the ground up, designing a modern Snowflake data warehouse, implementing dbt, developing executive dashboards, and integrating 15+ data sources across Shopify, Amazon, subscription platforms, and web analytics.

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Key Achievements

• Built enterprise analytics infrastructure from scratch

• Designed Snowflake data warehouse and dbt models

• Developed executive dashboards and KPI reporting

• Built custom API integrations across multiple business systems

• Created customer lifecycle, retention, churn, and LTV reporting

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Business Intelligence Developer

Plastics Family Holdings | Jul 2024 – Jan 2025 | Remote

Developed enterprise business intelligence solutions focused on pricing optimization, SQL modernization, automation, and operational reporting.

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Key Achievements

• Migrated 50+ Oracle views to SQL Server, improving performance by up to 90%

• Built predictive pricing tools and business applications

• Automated enterprise data refresh processes

• Managed BI platform reliability and scheduling

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Senior Marketing Analyst

BuildASign / Cimpress | Jun 2022 – Jul 2024

Designed enterprise dashboards and advanced analytics solutions supporting marketing, finance, operations, and executive leadership.

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Key Achievements

• Built 40+ executive dashboards using Looker, Power BI, Qlik Sense, and Tableau

• Developed advanced SQL and Python data pipelines

• Integrated Snowflake, BigQuery, Salesforce, NetSuite, and marketing platforms

• Led analytics initiatives and cross-functional collaboration

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Marketing Analytics Specialist

BuildASign | Jan 2019 – Jun 2022

Delivered marketing analytics solutions focused on profitability, customer acquisition, and campaign optimization.

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Key Achievements

• Built marketplace analytics supporting 60,000+ SKUs

• Enabled Gross Margin bidding strategy for Google Ads

• Supported an estimated $1.2M in annual marketing savings

• Delivered executive reporting and marketing performance insights

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Business Analyst

BuildASign | Jan 2017 – Jan 2019

Developed reporting solutions and analytics that improved marketing visibility and executive decision-making.

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Key Achievements

• Built live marketing performance dashboards

• Developed executive reporting for B2B and B2C teams

• Performed customer segmentation and funnel analysis

• Delivered forecasting and contribution margin reporting

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Education

Postgraduate Program in Artificial Intelligence & Machine Learning
McCombs School of Business | The University of Texas at Austin

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Undergraduate 
Sam Houston State University

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Certifications

• Microsoft Certified Power BI Data Analyst

• Learn dbt From Scratch

• Git & GitHub

• Tableau for Data Scientists

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Download my full resume for a complete overview of my experience, technical expertise, and project history.